Learn how to make different areas of Mobile Marketing work for you effectively

Two weeks ago, I spent some time filming a couple of videos. The purpose of the videos is to give you a brief description of how mobile marketing can be integrated with marketing strategies along with tips on how to execute a marketing campaign on the mobile phone effectively.

Start off by watching my Introduction video to get a good idea of what to expect.

What are the customer touch points in mobile marketing?

Image extracted from darmano.typepad.com

I came across this diagram on David Armano’s blog and love it immediately. David is from Chicago who is actively looking for new opportunities around the Web to bring brands and people closer together while enhancing the customer experience. He used this diagram in a blog article in 2006 to discuss about the multiple touch points and channels that we use to give our customers a brand experience.

Why should your mobile marketing campaign differ from regular marketing campaigns

When planning a marketing campaign, what information is crucial to you as a marketer? I’m sure the campaign purpose, timing, goals, target audience and cost are amongst your top considerations.

How about a mobile marketing campaign? Is there any difference in your planning? Should there be any difference at all?

What every marketer should know about new media

Find new media to be an unfamiliar area for marketing?
Know that new media is the future of marketing but do not know how to begin?
Unsure of what factors are important to note before embarking on new media?

If any of the above has crossed your mind, chances are, you need a deeper understanding of how new media channels work and how to make it work for you.

InCent’s CEO, Cato Gullichsen, recently spoke at the recent New Media Marketing seminar organised by International Enterprise Singapore. If you had missed his presentation, here’s a chance to catch up.

How is your driving ability affected by texting? Try this game.

We have always recognised the fact that Singaporeans love texting on their mobile phones. This is one of the reasons why Singaporeans are quite receptive to receiving text messages, which is good news for advertisers. However, we also know that it’s dangerous to read or text while driving.